Back to school means back to blogging. I suppose there is only so long I can ignore my responsibilities as a hopeful PR consultant.
One thing is for certain: I will never quit seeing aspects of public relations all around me. This break gave me plenty of examples I may add in later, but for now I want to jump straight in o something I learned on my first day back in class.
Social media CANNOT be ignored in business. I’m finally getting around to taking my management and information systems course this semester and to my surprise on the very first day we talked about PR! I was sure I would hate all the spreadsheets and statistics, but now I realize its merely another way at approaching public relations. MIST is essentially a way of communicating through data. Information systems such as Facebook and YouTube have helped many businesses grow.
An example from class is Lady Antebellum. She is a young country music artist who recently made it big. Here is one of her music videos:
Two of the guys featured in the video, one playing the guitar and the other singing, are from UGA and were former MIST grad students. One was even a TA for the class I’m in apparently. Cool, huh?
What’s even cooler is that my prof opened class with this music video as an example of how social media (or information systems) is used to help businesses (or in this case, an artist). The group used programs such as iTunes, YouTube, and twitter to track fans and publish “webisode Wednesdays” on their Web site.
I’m not going to lie, I was pretty skeptical about this 8am to begin with, but after this introduction, I know I’m going to learn a lot about how media continues to integrate and connect people in a personal and professional ways.
